Privacy Policy

Last Updated: 14/4/2025

This Privacy Policy explains how Search Authority ("we", "our", or "the Company") collects, uses, stores, protects, and discloses your information when you use our Google Sheets add-on and/or visit our website (https://searchauthority.pro). By using our services, you agree to the terms set forth below.

1. Information We Collect

a. Personal Information:

Email and Contact Data: When you use the add-on, your email address (typically linked to your Google account) may be collected for identification, credit management, support, and sending information such as API keys.

Payment Information: In the case of purchasing credits or a subscription via Stripe, minimal transaction data (such as the amount paid and other financial details) will be processed and stored through secure payment systems. Note that such data is handled by third-party providers (Stripe, Google Cloud Functions, etc.) and is subject to their policies.

b. Non-Personal Information:

Usage Data and Logs: We automatically collect information about how the add-on is used, including performance metrics, logs of API calls, and IP addresses, to improve the user experience and ensure system security.

Cookies and Similar Technologies: Our website may use cookies to personalize content, analyze performance, and maintain user sessions. You may manage your cookie preferences via your browser settings.

2. How We Use Your Information

To Provide and Improve the Service: We use the information to operate the add-on – such as managing credits, running keyword research, SERP analysis, and integrations with external APIs.

Support and Communication: Your email is used to send notifications, service updates, and information related to purchases or credit renewals.

Legal Obligations: We may process your information to comply with legal obligations or cooperate with competent authorities as required.

3. Information Sharing

Trusted Third Parties: We share information with partners who provide essential services, such as payment processors (e.g., Stripe) and infrastructure providers (Google Cloud Platform). These third parties are required to keep your data confidential.

Security and Transmission: We use encrypted connections (SSL/TLS) to transmit data and maintain security measures to protect your information from unauthorized access.

4. Storage and Retention

Retention Period: We will retain your information for as long as necessary to provide our services and to comply with legal obligations. In cases where credits expire or service usage is terminated, your data may be kept for a period defined in our internal policies.

User Rights: You may request access, correction, or deletion of your data. Please contact us through our support channels to exercise these rights.

5. Use of Google Workspace APIs

Our Google Sheets add-on accesses data through Google Workspace APIs solely to provide the intended functionality of the service, such as keyword research and SERP analysis.
We do not use any data obtained through Google Workspace APIs to develop, improve, or train generalized artificial intelligence (AI) or machine learning (ML) models.
All accessed data is used exclusively to deliver and maintain the features of the add-on and is never repurposed for unrelated AI/ML training activities.

6. Changes to This Policy

This Privacy Policy may be updated periodically. We will notify users of significant changes through the add-on or our website. Continued use of the service after any changes constitutes acceptance of the new terms.

7. Contact

If you have any questions or concerns regarding your privacy, please contact us at:

Email: contact@searchauthority.pro